著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mathur, B. L. (Basant Lal)",Marketing management,,Arihant Pub. House,1993,Masterpieces of management thoughts,,8172300328,,https://cir.nii.ac.jp/crid/1130000797273535104