著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Kotler, Philip and Sheth, Jagdish N. and Shankar, Venkatesh and Bayus, Barry L. and Jayachandran, Satish and Varadarajan, Rajan",Creating and managing the product mix,,SAGE,2012,Legends in marketing,,,,https://cir.nii.ac.jp/crid/1130000797329402112