著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Hughes, G. David","Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting",,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130000797364804736