著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Chandy, Rajesh K. and Tellis, Gerard J. and Marketing Science Institute",Organizing for radical product innovation,,Marketing Science Institute,1998,Report,,,,https://cir.nii.ac.jp/crid/1130000797366585088