著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lehmann, Donald R. and Winer, Russell S.",Analysis for marketing planning,3rd ed,Irwin,1994,The Irwin series in marketing,,0256122768,,https://cir.nii.ac.jp/crid/1130000797368730240