著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Caples, John and Hahn, Fred E.",Tested advertising methods,5th ed. / revised by Fred E. Hahn,Prentice Hall,1997,Prentice Hall business classics,,0130957011,,https://cir.nii.ac.jp/crid/1130000797384561152