著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Jefkins, Frank William","Introduction to marketing, advertising and public relations",New ed,Macmillan,1987,Macmillan low cost editions,,0333451155,,https://cir.nii.ac.jp/crid/1130000797384666752