著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Srivastava, Rajendra K. and Shocker, Allan D. and Marketing Science Institute",Brand equity : a perspective on its meaning and measurement,,Marketing Science Institute,1991,Report,,,,https://cir.nii.ac.jp/crid/1130000797429629824