著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Kirpalani, V. H. (Vishnu H.) and Laroche, Michel",International advertising : standardization and adaptation,,American Marketing Association,1993,Bibliography series,,087757233X,,https://cir.nii.ac.jp/crid/1130000797453556736