著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bucklin, Randolph E. and Gupta, Sunil",Commercial adoption of advances in the analysis of scanner data,,Marketing Science Institute,1998,Report,,,,https://cir.nii.ac.jp/crid/1130000797474511360