著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Belch, George E. (George Eugene) and Belch, Michael A.",Introduction to advertising and promotion : an integrated marketing communications perspective,3rd ed,Irwin,1995,The Irwin series in marketing,,"0256136963,0256136971",,https://cir.nii.ac.jp/crid/1130000797597849216