著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bahadir, Suleyman Cem and Tuli, Kapil R. and Marketing Science Institute","Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas",,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130000797627091328