著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Russell, Thomas and Lane, W. Ronald and Kleppner, Otto",Kleppner's advertising procedure,13th ed,Prentice Hall,1996,The Prentice-Hall series in marketing,,"0133488306,0132284871",,https://cir.nii.ac.jp/crid/1130000797826080768