著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Hogan, John E. and Lemon, Katherine N. and Libai, Barak and Marketing Science Institute",What is the true value of a lost customer?,,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130000797944903168