著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Rapp, Stan and Collins, Thomas L.","MaxiMarketing : the new direction in advertising, promotion, and marketing strategy",,Plume,1989,A Plume book,,0452262380,,https://cir.nii.ac.jp/crid/1130000797945272704