著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Grover, Rajiv and Ozer, Muammer",Preproduction market potential assessment of innovative consumer products,,Marketing Science Institute,1998,Report,,,,https://cir.nii.ac.jp/crid/1130000797964801792