著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Richter, Tobias",Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates,,Peter Lang,2002,Europäische Hochschulschriften = Publications universitaires européennes = European university studies,,"0820454559,3631388292",,https://cir.nii.ac.jp/crid/1130000798028741120