著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Katz, Helen E.","The media handbook : a complete guide to advertising media selection, planning, research, and buying",4th ed,Routledge,2010,Communication series,,"9780415873536,9780415873543",,https://cir.nii.ac.jp/crid/1130000798036684416