Market segmentation : how to do it, how to profit from it
CiNii
Available at 27 libraries
Bibliographic Information
- Title
- "Market segmentation : how to do it, how to profit from it"
- Statement of Responsibility
- Malcolm McDonald and Ian Dunbar
- Publisher
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- Macmillan
- 2nd ed
- Publication Year
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- 1998
- Book size
- 24 cm
- Series Name / No
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- : hard
- : pbk
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Notes
Previous ed.: 1995
Includes index
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Details 詳細情報について
-
- CRID
- 1130000798067751552
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- NII Book ID
- BA38352875
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- ISBN
- 0333733703
- 033373369X
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Basingstoke
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- Classification
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- DC21: 658.83
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- Subject
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- LCSH: Market segmentation
- LCSH: Market research
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- Data Source
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- CiNii Books