著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Cravens, David W. and Piercy, Nigel F.",Strategic marketing,"8th ed., international ed",McGraw-Hill,2006,McGraw-Hill higher education,,9780072966343,,https://cir.nii.ac.jp/crid/1130000798090477824