著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Loudon, David L. and Della Bitta, Albert J.",Consumer behavior : concepts and applications,4th ed,McGraw-Hill,1993,McGraw-Hill series in marketing,,0070387672,,https://cir.nii.ac.jp/crid/1130000798133095680