著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rao, Vithala R. and Steckel, Joel H. and Marketing Science Institute","Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper",,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130000798195718272