著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Ozimek, John",Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing,,McGraw-Hill,1993,McGraw-Hill marketing for professionals,,0077077660,,https://cir.nii.ac.jp/crid/1130000798216557696