著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Seibert, Joseph C. and Wills, Gordon",Marketing research : selected readings,,Penguin,1970,Penguin modern management readings,,0140801251,,https://cir.nii.ac.jp/crid/1130000798260939136