著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Engel, James F. and Warshaw, Martin R. and Kinnear, Thomas C.",Promotional strategy : managing the marketing communications process,6th ed,Irwin,1987,The Irwin series in marketing,,0256036438,,https://cir.nii.ac.jp/crid/1130000798280963072