著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Blattberg, Robert C. and Neslin, Scott A.","Sales promotion : concepts, methods, and strategies",,Prentice Hall,1990,,,013442302X,,https://cir.nii.ac.jp/crid/1130000798351939712