著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Belch, George E. (George Eugene) and Lutz, Richard John and Marketing Science Institute","A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance",,Marketing Science Institute,1982,Report,,,,https://cir.nii.ac.jp/crid/1130000798365004800