著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mahajan, Vijay and Rao, Vithala R. and Srivastava, Rajendra K. and Marketing Science Institute","An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava",,Marketing Science Institute,1993,Report,,,,https://cir.nii.ac.jp/crid/1130000798388561408