著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bell, Stephen S.",Evaluating the effects on consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary,,Marketing Science Institute,1988,Report,,,,https://cir.nii.ac.jp/crid/1130282268664237824