著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Goldenberg, Jacob and Lehmann, Donald R. and Mazursky, David and Marketing Science Institute",The primacy of the idea itself as a predictor of new product success,,Marketing Science Institute,1999,Report,,,,https://cir.nii.ac.jp/crid/1130282268694008704