著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mullins, John W. (John Walker) and Walker, Orville C. and Boyd, Harper W.",Marketing management : a strategic decision-making approach,6th ed,McGraw-Hill/Irwin,2008,McGraw-Hill higher education,,9780073529820,,https://cir.nii.ac.jp/crid/1130282268906315520