著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Berthon, Pierre and Hubert, James M. and Pitt, Leyland F. and Marketing Science Institute","Brands, brand managers, and the management of brands : where to next?",,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130282268914618112