著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Perreault, William D. and Cannon, Joseph P. and McCarthy, E. Jerome (Edmund Jerome)",Basic marketing : a marketing strategy planning approach,18th ed,McGraw-Hill/Irwin,2011,International student edition,,9780071221108,,https://cir.nii.ac.jp/crid/1130282268949224448