著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Maltz, Eliot and Srivastava, Rajendra K. and Marketing Science Institute",Consider uncertainty and implementation in evaluating market information systems : working paper,,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130282268966392192