著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Singh, Jagdip and Howell, Roy D. and Rhoads, Gary K.",Adaptive designs for likert-type data : an approach for implementing marketing surveys,,Marketing Science Institute,1990,Report,,,,https://cir.nii.ac.jp/crid/1130282268971897728