著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Pham, Michel Tuan and Hughes, G. David and Cohen, Joel B. and Marketing Science Institute",Validating a dial-turning instrument for real-time measurement of affective and ebaluative responses to advertising,,Marketing Science Institute,1993,Report,,,,https://cir.nii.ac.jp/crid/1130282269022038784