著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Buzzell, Robert D. (Robert Dow) and Marketing Science Institute",Marketing and economic performance : meaning and measurement,,Marketing Science Institute,1972,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130282269024804096