著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"FitzGerald, Maureen and Arnott, David",Marketing communications classics : an international collection of classic and contemporary papers,,Thomson Learning,2000,,,1861525079,,https://cir.nii.ac.jp/crid/1130282269051107072