著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Durgee, Jeffrey F. and O'Connor, Gina Colarelli and Veryzer. Robert W. and Marketing Science Institute",Using mini-concepts to identify opportunities for really new product functions : working paper,,Marketing Science Institute,1996,Report,,,,https://cir.nii.ac.jp/crid/1130282269143249792