著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rossiter, John R. and Percy, Larry",Advertising communications & promotion management,2nd ed,McGraw-Hill,1997,McGraw-Hill series in marketing,,007053943X,,https://cir.nii.ac.jp/crid/1130282269205292416