著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Maclnnis, Deborah J. and Rao, Ambar G. and Weiss, Allen M.",Assessing when increased media weight helps sales of real-world brands,,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130282269285933696