著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Chattopadhyay, Amitava and Alba, Joseph W. and Marketing Science Institute","The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context",,Marketing Science Institute,1989,Report,,,,https://cir.nii.ac.jp/crid/1130282269327094144