著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Monroe, Kent B. and Sheth, Jagdish N. and Della Bitta, Albert J. and Blair, Edward and Compeau, Larry D. and Krishnan, Ram",Comparative price advertising,,Sage,2011,Legends in marketing,,,,https://cir.nii.ac.jp/crid/1130282269369167616