著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rossi, Peter Henry and McCulloch, Robert E. and Allenby, Greg M.",Is household-specific targeting worth it? : technical working paper,,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130282269369361664