著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Guiltinan, Joseph P. and Paul, Gordon W. and Madden, Thomas J.",Marketing management : strategies and programs,6th ed,McGraw-Hill Companies,1997,McGraw-Hill series in marketing,,007049097X,,https://cir.nii.ac.jp/crid/1130282269400852992