著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Deshpande, Rohit and Farley, John U. and Marketing Science Institute",Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper,,Marketing Science Institute,1996,Report,,,,https://cir.nii.ac.jp/crid/1130282269451648768