著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Patti, Charles H. and Murphy, John H.",Advertising management : cases and concepts,,Wiley,1978,Wiley series in marketing,,0471869996,,https://cir.nii.ac.jp/crid/1130282269571115776