著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Dekimpe, Marnik G. and Hanssens, Dominique M. and Marketing Science Institute",Sustained spending and persistent response : a new look at long-term marketing profitability,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130282269724997504