The effects of cause-related marketing on customers' attitudes and buying behavior

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Bibliographic Information

Title
"The effects of cause-related marketing on customers' attitudes and buying behavior"
Statement of Responsibility
Denise Steckstor ; with a foreword by Florian von Wangenheim
Publisher
  • Gabler
Publication Year
  • 2012
Book size
22 cm

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Notes

Includes bibliographical references (p. 153-176)

"Dissertation Technische Universität München, 2011" -- t.p. verso

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