著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Fifield, Paul and Gilligan, Colin and Chartered Institute of Marketing","Strategic marketing management : planning and control, analysis and decision",,Butterworth-Heinemann,1995,The Marketing series,,0750619902,,https://cir.nii.ac.jp/crid/1130282269735704448